Why Prosocial Referral Incentives Work: The Interplay of...

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Journal of Marketing Research 2019 / 12

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

Gershon, Rachel, Cryder, Cynthia, John, Leslie K.
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Journal:
Journal of Marketing Research
DOI:
10.1177/0022243719888440
Date:
December, 2019
File:
PDF, 438 KB
2019
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