Is cause-related marketing a winning strategy? An event...

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Is cause-related marketing a winning strategy? An event study analysis

Das, Neel, McNeil, Chris, Pouder, Richard W., Daly, Joseph P.
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Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2019.1662313
Date:
November, 2019
File:
PDF, 1.24 MB
2019
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