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Decision Support Systems 2019 / 12

Leveraging fine-grained transaction data for customer life event predictions

De Caigny, Arno, Coussement, Kristof, De Bock, Koen W.
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Journal:
Decision Support Systems
DOI:
10.1016/j.dss.2019.113232
Date:
December, 2019
File:
PDF, 1.14 MB
2019
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