Is $0 Better than Free? Consumer Response to “$0” versus...

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Is $0 Better than Free? Consumer Response to “$0” versus “Free” Framing of a Free Promotion

Koo, Jieun, Suk, Kwanho
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Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.11.006
Date:
December, 2019
File:
PDF, 1.22 MB
2019
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