Is $0 Better than Free? Consumer Response to “$0” versus “Free” Framing of a Free Promotion
Koo, Jieun, Suk, KwanhoJournal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.11.006
Date:
December, 2019
File:
PDF, 1.22 MB
2019