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The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement
Chen, Ruixia, Zhou, Zhimin, Zhan, Ge, Zhou, NanVolume:
15
Journal:
Journal of Destination Marketing & Management
DOI:
10.1016/j.jdmm.2019.100402
Date:
March, 2020
File:
PDF, 739 KB
2020