A Regression Model for Market Segmentation Studies

Journal of Marketing Research 1980 / 08 Vol. 17; Iss. 3

A Regression Model for Market Segmentation Studies

Wildt, Albert R., Mccann, John M.
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Volume:
17
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378001700306
Date:
August, 1980
File:
PDF, 796 KB
1980
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