Book Review: Franchising: Its Nature, Scope, Advantages,...

Book Review: Franchising: Its Nature, Scope, Advantages, and Development

Shawver, Donald L., Walker, Bruce J.
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Volume:
39
Journal:
Journal of Marketing
DOI:
10.1177/002224297503900418
Date:
October, 1975
File:
PDF, 332 KB
1975
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