Advantages of Time-Based New Product Development in a...

Journal of Marketing Research 1997 / 02 Vol. 34; Iss. 1

Advantages of Time-Based New Product Development in a Fast-Cycle Industry

Datar, Srikant, Jordan, C. Clark, Kekre, Sunder, Rajiv, Surendra, Srinivasan, Kannan
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Volume:
34
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379703400104
Date:
February, 1997
File:
PDF, 1.59 MB
1997
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