The Relationship between Price and Blind-Rated Quality for...

The Relationship between Price and Blind-Rated Quality for Margarines and Butters

Andrews, I. Robert, Valenzi, Enzo R.
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Volume:
7
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377000700319
Date:
August, 1970
File:
PDF, 483 KB
1970
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