Predicting Brand Purchase Behavior: Marketing Application...

Journal of Marketing Research 1979 / 05 Vol. 16; Iss. 2

Predicting Brand Purchase Behavior: Marketing Application of the Schönemann and Wang Unfolding Model

Moore, William L., Pessemier, Edgar A., Little, Taylor E.
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Volume:
16
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377901600205
Date:
May, 1979
File:
PDF, 964 KB
1979
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