A Controlled Field Study of Corrective Advertising Using...

A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium

Mizerski, Richard W., Allison, Neil K., Calvert, Stephen
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
17
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378001700307
Date:
August, 1980
File:
PDF, 1.04 MB
1980
Conversion to is in progress
Conversion to is failed