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Book Review
Stem, Donald E., Wiley, James B., Gardner, Meryl P., Coughland, Anne T., Howell, Roy D., Zinkhan, George M., Zinkhan, F. ChristianVolume:
31
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100213
Date:
May, 1994
File:
PDF, 551 KB
1994