Designs of Discrete Choice Set Experiments for Estimating...

Designs of Discrete Choice Set Experiments for Estimating Both Attribute and Availability Cross Effects

Lazari, Andreas G., Anderson, Donald A.
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Volume:
31
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100305
Date:
August, 1994
File:
PDF, 1.06 MB
1994
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