Displaying Common but Previously Neglected Health Claims on...

Journal of Public Policy & Marketing 1997 / 07 Vol. 16; Iss. 2

Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education

Burke, Sandra J., Milberg, Sandra J., Moe, Wendy W.
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Volume:
16
Journal:
Journal of Public Policy & Marketing
DOI:
10.1177/074391569701600205
Date:
July, 1997
File:
PDF, 1.86 MB
1997
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