Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior
Chu, Shu‐Chuan, Chen, Hsuan‐TingVolume:
18
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1784
Date:
November, 2019
File:
PDF, 462 KB
2019