A new reality: Fan perceptions of augmented reality...

Computers in Human Behavior 2020 / 05 Vol. 106

A new reality: Fan perceptions of augmented reality readiness in sport marketing

Goebert, Chad, Greenhalgh, Gregory P.
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Volume:
106
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2019.106231
Date:
May, 2020
File:
PDF, 867 KB
2020
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