The Role of Trust in Understanding the Impact of Social...

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The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

Ebrahim, Reham Shawky
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Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2019.1705742
Date:
December, 2019
File:
PDF, 1.66 MB
2019
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