Marketing Articles in Review

Journal of Marketing 1960 / 10 Vol. 25; Iss. 2

Marketing Articles in Review

Penn, William S., Hollander, Stanley C., Meissner, Frank
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Volume:
25
Journal:
Journal of Marketing
DOI:
10.1177/002224296002500216
Date:
October, 1960
File:
PDF, 3.64 MB
1960
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