Marketing articles in review

Journal of Marketing 1964 / 01 Vol. 28; Iss. 1

Marketing articles in review

Penn, William S., Regan, William J., Hogaboom, Alma C., Luck, David J.
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Volume:
28
Journal:
Journal of Marketing
DOI:
10.1177/002224296402800119
Date:
January, 1964
File:
PDF, 3.66 MB
1964
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