Book Review: Integration of Broad Dimensions …

Journal of Marketing 1968 / 07 Vol. 32; Iss. 3

Book Review: Integration of Broad Dimensions …

Gordon, Guy G., Hempel, Donald J.
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Volume:
32
Journal:
Journal of Marketing
DOI:
10.1177/002224296803200316
Date:
July, 1968
File:
PDF, 523 KB
1968
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