Consumer Problems and Consumerism: Analysis of Calls to a...

Journal of Marketing 1976 / 01 Vol. 40; Iss. 1

Consumer Problems and Consumerism: Analysis of Calls to a Consumer Hot Line

Diamond, Steven L., Ward, Scott, Faber, Ronald
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Volume:
40
Journal:
Journal of Marketing
DOI:
10.1177/002224297604000110
Date:
January, 1976
File:
PDF, 734 KB
1976
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