Book Review: Does it Pay to Advertise?: Cases Illustrating...

Book Review: Does it Pay to Advertise?: Cases Illustrating Successful Brand Advertising

Jaworski, Bernard J., Witkowski, Terrence H.
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Volume:
54
Journal:
Journal of Marketing
DOI:
10.1177/002224299005400411
Date:
October, 1990
File:
PDF, 492 KB
1990
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