The Integration of Marketing Problem-Solving Modes and...

The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems

Wierenga, Berend, van Bruggen, Gerrit H.
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Volume:
61
Journal:
Journal of Marketing
DOI:
10.1177/002224299706100302
Date:
July, 1997
File:
PDF, 2.36 MB
1997
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