Reliability of Tests: A Technique Using the “Regression to...

Journal of Marketing Research 1973 / 02 Vol. 10; Iss. 1

Reliability of Tests: A Technique Using the “Regression to the Mean” Fallacy

Morrison, Donald G.
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Volume:
10
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377301000113
Date:
February, 1973
File:
PDF, 593 KB
1973
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