Book Review: A Long and Broad Look at a Monumental Source...

Book Review: A Long and Broad Look at a Monumental Source of Research Discipline

Hollander, Sidney, Gatty, Ronald
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Volume:
10
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377301000323
Date:
August, 1973
File:
PDF, 658 KB
1973
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