A Cluster Analytic Approach to Market Response Functions

Journal of Marketing Research 1974 / 02 Vol. 11; Iss. 1

A Cluster Analytic Approach to Market Response Functions

Sexton, Donald E.
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Volume:
11
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377401100114
Date:
February, 1974
File:
PDF, 875 KB
1974
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