The Effect of Order of Presentation of Similarity Judgments...

Journal of Marketing Research 1976 / 11 Vol. 13; Iss. 4

The Effect of Order of Presentation of Similarity Judgments on Multidimensional Scaling Results: An Empirical Examination

Jain, Arun K., Pinson, Christian
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Volume:
13
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377601300417
Date:
November, 1976
File:
PDF, 740 KB
1976
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