Identifying the Deal Prone Segment

Journal of Marketing Research 1978 / 08 Vol. 15; Iss. 3

Identifying the Deal Prone Segment

Blattberg, Robert, Buesing, Thomas, Peacock, Peter, Sen, Subrata
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Volume:
15
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377801500307
Date:
August, 1978
File:
PDF, 1.06 MB
1978
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