The Duplication of Viewing Law and Television Media...

The Duplication of Viewing Law and Television Media Schedule Evaluation

Headen, Robert S., Klompmaker, Jay E., Rust, Roland T.
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Volume:
16
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377901600305
Date:
August, 1979
File:
PDF, 899 KB
1979
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