Sample Composition Bias and Response Bias in a Mail Survey:...

Journal of Marketing Research 1980 / 02 Vol. 17; Iss. 1

Sample Composition Bias and Response Bias in a Mail Survey: A Comparison of Inducement Methods

Jones, Wesley H., Lang, James R.
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Volume:
17
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378001700109
Date:
February, 1980
File:
PDF, 1.05 MB
1980
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