The Lognormal Distribution of Buying Frequency Rates

Journal of Marketing Research 1980 / 05 Vol. 17; Iss. 2

The Lognormal Distribution of Buying Frequency Rates

Lawrence, Raymond J.
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Volume:
17
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378001700205
Date:
May, 1980
File:
PDF, 1.01 MB
1980
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