Perceived Attributes of Models in Prime-Time and Daytime...

Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach

Sharits, Dean, Lammers, H. Bruce
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Volume:
20
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378302000108
Date:
February, 1983
File:
PDF, 1.08 MB
1983
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