![](/img/cover-not-exists.png)
Advertising Quality in Sales Response Models
Arnold, Stephen J., Oum, Tae H., Pazderka, Bohumir, Snetsinger, Douglas W.Volume:
24
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378702400110
Date:
February, 1987
File:
PDF, 1.29 MB
1987