An Approach for Tracking Within-Segment Shifts in Market...

An Approach for Tracking Within-Segment Shifts in Market Shares

Grover, Rajiv, Srinivasan, V.
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Volume:
26
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378902600209
Date:
May, 1989
File:
PDF, 1012 KB
1989
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