Reflections on “A Simultaneous Approach to Market...

Reflections on “A Simultaneous Approach to Market Segmentation and Market Structuring”

Grover, Rajiv, Srinivasan, V.
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Volume:
29
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379202900408
Date:
November, 1992
File:
PDF, 617 KB
1992
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