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Enhancing Memory of Television Commercials through Message Spacing
Singh, Surendra N., Mishra, Sanjay, Bendapudi, Neeli, Linville, DeniseVolume:
31
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100306
Date:
August, 1994
File:
PDF, 1.19 MB
1994