Reflections on “Consumer Preference Formation and...

Journal of Marketing Research 1994 / 11 Vol. 31; Iss. 4

Reflections on “Consumer Preference Formation and Pioneering Advantage”

Carpenter, Gregory S., Nakamoto, Kent
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Volume:
31
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100410
Date:
November, 1994
File:
PDF, 651 KB
1994
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