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Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel, Kamakura, Wagner A., Desarbo, Wayne S., Hofstede, Frenkel TerVolume:
32
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379503200407
Date:
November, 1995
File:
PDF, 848 KB
1995