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Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa
K. G. Willis, J. D. SnowballVolume:
33
Language:
english
Pages:
17
DOI:
10.1007/s10824-009-9097-z
Date:
August, 2009
File:
PDF, 253 KB
english, 2009