The sound of branding: An analysis of the initial phonemes...

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Journal of Brand Management 2019 / 12

The sound of branding: An analysis of the initial phonemes of popular brand names

Pathak, Abhishek, Velasco, Carlos, Spence, Charles
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Journal:
Journal of Brand Management
DOI:
10.1057/s41262-019-00183-5
Date:
December, 2019
File:
PDF, 912 KB
2019
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