White Consumer Sales Response to Black Models

Journal of Marketing 1974 / 04 Vol. 38; Iss. 2

White Consumer Sales Response to Black Models

Bush, Ronald F., Gwinner, Robert F., Solomon, Paul J.
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Volume:
38
Journal:
Journal of Marketing
DOI:
10.1177/002224297403800206
Date:
April, 1974
File:
PDF, 781 KB
1974
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