Book Review: Aunt Jemima, Uncle Ben, and Rastus: Blacks in...

Journal of Marketing 1995 / 04 Vol. 59; Iss. 2

Book Review: Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow

Clark, Terry, Motley, Carol M.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
59
Journal:
Journal of Marketing
DOI:
10.1177/002224299505900209
Date:
April, 1995
File:
PDF, 729 KB
1995
Conversion to is in progress
Conversion to is failed