A Simple Bayesian Procedure for Estimation in a Conjoint...

Journal of Marketing Research 1983 / 02 Vol. 20; Iss. 1

A Simple Bayesian Procedure for Estimation in a Conjoint Model

Cattin, Philippe, Gelfand, Alan E., Danes, Jeffrey
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Volume:
20
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378302000104
Date:
February, 1983
File:
PDF, 961 KB
1983
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