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Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength
Marie Hélène De Cannière, Patrick De Pelsmacker, Maggie GeuensVolume:
25
Language:
english
Pages:
12
DOI:
10.1007/s10869-009-9127-z
Date:
March, 2010
File:
PDF, 319 KB
english, 2010