A Note on the Determination of Advertising Budgets

Journal of Marketing 1953 / 01 Vol. 17; Iss. 3

A Note on the Determination of Advertising Budgets

Parrish, James M., Ryan, John M.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
17
Journal:
Journal of Marketing
DOI:
10.1177/002224295301700306
Date:
January, 1953
File:
PDF, 457 KB
1953
Conversion to is in progress
Conversion to is failed