Book Review: The PIMS Principles: Linking Strategy to...

Journal of Marketing 1989 / 04 Vol. 53; Iss. 2

Book Review: The PIMS Principles: Linking Strategy to Performance

Jaworski, Bernard J., Varadarajan, P. “Rajan”
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Volume:
53
Journal:
Journal of Marketing
DOI:
10.1177/002224298905300210
Date:
April, 1989
File:
PDF, 911 KB
1989
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