Can New Product Buyers be Identified?

Journal of Marketing Research 1967 / 11 Vol. 4; Iss. 4

Can New Product Buyers be Identified?

Pessemier, Edgar A., Burger, Philip C., Tigert, Douglas J.
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Volume:
4
Journal:
Journal of Marketing Research
DOI:
10.1177/002224376700400401
Date:
November, 1967
File:
PDF, 877 KB
1967
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