Estimating the Proportion of “Always Buy” and “Never Buy”...

Estimating the Proportion of “Always Buy” and “Never Buy” Consumers: A Likelihood Ratio Test with Sample Size Implications

Kalwani, Manohar U., Morrison, Donald G.
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Volume:
14
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377701400422
Date:
November, 1977
File:
PDF, 657 KB
1977
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