Testing the Exact Order of an Individual's Choice Process...

Testing the Exact Order of an Individual's Choice Process in an Information-Theoretic Framework

Vanhonacker, Wilfried R.
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Volume:
22
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378502200403
Date:
November, 1985
File:
PDF, 1.34 MB
1985
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