Book Review: Research in Consumer Behavior

Journal of Marketing Research 1994 / 08 Vol. 31; Iss. 3

Book Review: Research in Consumer Behavior

Wright, Peter L., Wright, James B. Wiley, Wright, Meryl P. Gardner, Wright, Anne T. Coughland, Wright, Roy D. Howell
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Volume:
31
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100311
Date:
August, 1994
File:
PDF, 440 KB
1994
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